About
How We Make Money
The business model behind CompareBankLoans. How partnerships work, what commissions look like, and why our incentives are aligned with helping you choose the right lender.
Commission-based revenue
Most lenders we cover pay us a commission when a borrower we refer completes an application or funds a loan. Commission amounts vary by product and lender — typically a flat dollar fee for a completed application or a percentage of loan size for a funded loan. The amount is set in the partnership agreement, not in real time, so we have no per-user incentive to steer one way or another.
Why this aligns with helping you
Commissions only get paid when a borrower actually wants the loan they apply for. If we steer borrowers to lenders that don't fit, those borrowers cancel or never fund — and we don't get paid. The long-term incentive is to send well-matched leads to well-rated lenders; anything else corrodes both reputation and revenue.
What we don't do
- We don't sell your contact info to anyone you didn't opt in to.
- We don't take payment for editorial placement.
- We don't take payment for review scores.
- We don't take payment for sponsored content disguised as editorial.
What this costs you
Nothing. Using the comparison tables, calculators, and pre-qualification flows on this site is free. The lender pays the commission; you get the same rate you'd get going to the lender directly.
See also
For the rules that govern how partnerships influence (and don't influence) the site, see our Advertiser Disclosure and Editorial Policy.